Show me the money: Pitch-perfect strategies

I recently asked a 20-something who's running a startup a probing question and he answered, "Oh, that's the $64,000 question." Then he pondered, "Where did that expression come from? $64,000 won't do me very much good." Even small ideas need BIG money to reach the market. So where do you go to get funds? What must you absolutely---or absolutely not---do?

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