Though most of us probably tuned in to the Oscars last Sunday, a much smaller number was privy to the non-televised TOTYs - the toy industry's own coveted awards - on February 15. Like the movies, companies with big names and big budgets traditionally dominate each category. But like last year's darling Jennifer Lawrence or this year's ingénue Lupita Nyong'o, it's the newcomers that really capture everyone's attention.
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